WHO ?Huit is a french brand specialised in lingerie and swimwear. Its secret : modern, comfortable and elegant models. WHAT ?Present the 2005 lingerie and swimwear collection. The brand was not present on the web at that time and wished to enhance its collection in a smart and classy way. HOW ?The website focused on the photographies of the collection. The aim was to dive the user into an immersive website, to make them feel the glamour and sensuality of the new collection. Presented on a black background, we wanted to create a very intimate and feminine (ribbon) mood as if the website was the boudoir of the lingerie.



Création & Conception Graphique

Agency : Wcube/Publicis Modem, Paris, France